# Focus Visibility --- ## Pages - [Free LLM and Google's SGE Visibility Audit](https://focusvisibility.com/services/free-llm-and-google-sge-visibility-audit/): Learn if your law firm's website is blocking LLMs and Google SGE, and If organic sessions are decreasing year-over-year, with our free visibility audit. - [2025 Bundle Offer](https://focusvisibility.com/services/bundle-offer/): Discover our comprehensive law firm marketing bundle, featuring PPC, LSA, and Local SEO services tailored for lawyers and law firms. Save $599.00 per month. Call (908) 655-6949. - [Law Firm Local SEO](https://focusvisibility.com/services/law-firm-local-seo/): Discover how our law firm's local SEO services can enhance your law firm's local visibility in Google. Call us at (908) 655-6949 today. - [YouTube Video Creation For Lawyers](https://focusvisibility.com/services/youtube-video-creation-for-lawyers/): Discover how we can help your law firm with your YouTube video creation, editing, and channel optimization. Call us at (908) 655-6949 today. - [Law Firm SEO Services](https://focusvisibility.com/services/law-firm-seo-services/): Learn about our law firm SEO services and how they influence Google's local organic search results. Call us today at (908) 655-6949. - [Content Gap Analysis](https://focusvisibility.com/services/content-gap-analysis-and-competitor-analysis/): Discover how we utilize content gap analysis, along with competitor analysis, in our content plans for lawyers. Call us at (908) 655-6949 today. - [Content Briefs For Legal Content](https://focusvisibility.com/services/content-briefs-for-legal-content/): Learn how we structure our content briefs for legal content, while including content gap analysis and competitor analysis for our content writers. - [Legal Content Writing Service](https://focusvisibility.com/services/legal-content-writing-service/): Learn how our legal content marketing service works, its costs, and how we integrate content briefs. Contact us today at (908) 655-6949. - [Law Firm Local Service Ads](https://focusvisibility.com/services/law-firm-local-service-ad-service/): Review the Focus Visibility law firm local service ad (LSA) service. Start showing up at the top of Google's search results. Call us at (908) 655-6949. - [Call Tracking & Marketing Attribution](https://focusvisibility.com/services/call-tracking-marketing-attribution/): Call tracking can provide marketing attribution in Mycase, Clio, and Lawmatics to show the ROI of which marketing is driving new cases. Call (908) 655-6949. - [Law Firm PPC Agency](https://focusvisibility.com/services/law-firm-ppc-agency/): Review the law firm PPC services of Focus Visibility. Learn how paid advertising can help the visibility of your law firm in Google Search. Call (908) 655-6949 - [The FTC Cooling Off Period](https://focusvisibility.com/legal-disclosures/the-ftc-cooling-off-period/): Please review the FTC cooling-off period of three days to cancel a transaction. We allow our customers seven business days in our cooling-off period to cancel. - [GDPR Policy](https://focusvisibility.com/legal-disclosures/gdpr-policy/): Please review the GDPR policy for Focus Visibility. - [Sitemap](https://focusvisibility.com/sitemap/): Review the pages, posts, and podcast episodes of Focus Visibility. - [Legal Disclosures](https://focusvisibility.com/legal-disclosures/): Review the legal disclosures of Focus Visibility. We created this page so you could review our legal disclosures in one place. - [Acceptable Use Policy](https://focusvisibility.com/legal-disclosures/acceptable-use-policy/): Review the acceptable use policy disclosure of Focus Visibility. - [Cookie Policy](https://focusvisibility.com/legal-disclosures/cookie-policy/): Review the cookie policy disclosure of Focus Visibility. - [Privacy Policy](https://focusvisibility.com/legal-disclosures/privacy-policy/): Review the privacy policy disclosure of Focus Visibility. - [Disclaimer](https://focusvisibility.com/legal-disclosures/disclaimer/): Review the disclaimer disclosure of Focus Visibility. - [Podcast Guest Terms and Conditions](https://focusvisibility.com/legal-disclosures/podcast-guest-terms-and-conditions/): Review the podcast terms and conditions disclosure of Focus Visibility. - [Refund Policy](https://focusvisibility.com/legal-disclosures/refund-policy/): Review the refund policy disclosure of Focus Visibility. - [Terms Of Use](https://focusvisibility.com/legal-disclosures/terms-of-use/): Review the terms and use disclosure of Focus Visibility. - [Services](https://focusvisibility.com/services/): Learn about the law firm marketing services that Focus Visibility provides, and what sets us apart in the digital marketing industry. - [About](https://focusvisibility.com/about/): Learn bout Focus Visibility law firm marketing, our history, and our founder. - [Blog](https://focusvisibility.com/blog/): Review the blog posts of Focus Visibility that discuss issues around what is working in digital marketing, marketing trends, and changes to digital marketing. - [Contact](https://focusvisibility.com/contact-us/): Please feel free to contact us about your law firm marketing issues. Call us today, and book your discovery call. - [Home](https://focusvisibility.com/): Take your law firm from barely surviving to predictably thriving with Focus Visibility, a law firm marketing agency. Call (908) 655-6949. --- ## Posts - [Cloudflare Now Blocks AI Crawlers by Default—What Law Firms Need to Know](https://focusvisibility.com/cloudflare-now-blocks-ai-crawlers-by-default-what-law-firms-need-to-know/): Learn how Cloudflare is blocking AI crawlers at the application level, & how to make changes to Cloudflare to ensure your law firm website is crawlable to AI. - [What Is The Impact Of SGE On Law Firms?](https://focusvisibility.com/what-is-the-impact-of-sge-on-law-firms/): Learn what Google's search generative experience (SGE) is, its impact on organic search results, and what strategies your law firm can use to stay agile. - [Generative AI and Local Organic Search Results](https://focusvisibility.com/generative-ai-and-local-organic-search-results/): Discover how Google's Generative AI is transforming what law firms must do to rank at the top of local, organic search results. Call us today at (908) 655-6949. - [Inlinks Entity SEO Software Platform Walkthrough With Dixon Jones](https://focusvisibility.com/inlinks-entity-seo-software-platform-walkthrough-with-dixon-jones/): In this episode, Dixon Jones from inlinks.com walks us through their entity SEO platform. Dixon discusses how their platform can help law firm websites appear in LLMs. - [How do your law firm’s competitors show up locally in Google?](https://focusvisibility.com/how-do-your-law-firms-competitors-show-up-locally-in-google/): Have you always wondered how your law firm competitors appear everywhere in Google? In this post, we discuss how to reverse engineer their strategies. - [How Can Law Firms Profit from Using Local Service Ads?](https://focusvisibility.com/how-can-law-firms-profit-from-using-local-service-ads/): Learn how your law firm can become profitable using local service ads (LSA), and show up at the top of Google's local organic search results. - [SEO Stack Platform Walkthrough With Daniel Foley Carter](https://focusvisibility.com/seo-stack-platform-walkthrough-with-daniel-foley-carter/): Learn how to maximize your law firm’s SEO with query counting. Together, we walk through the SEO Stack platform with Daniel Foley Carter. - [Local Link Building With Zip Sprout and Sallie Clark](https://focusvisibility.com/local-link-building-with-zipsprout-and-sallie-clark/): Learn how to build relevant Local links to your law firm's website location pages to support ranking locally in Google with our guest Sallie Clark from Zip Sprout. - [Local Service Ads And Local SEO With Mike Goldstein](https://focusvisibility.com/local-service-ads-and-local-seo-with-mike-goldstein/): In this episode, we examine local service ads, what they are, where LSA shows up, requirements, LSAs benefits, and the relationship between LSA and Local SEO. - [Google Indexation Validation With Marco Ianni](https://focusvisibility.com/google-indexation-validation-with-marco-ianni/): Learn several strategies to index, or re-index, your law firm's website content in Google's local organic search engine results. - [Introducing the Local Law Firm Marketing Podcast](https://focusvisibility.com/local-law-firm-marketing-podcast-intro/): Here is a breakdown of what you can expect from the Local Law Firm Marketing Podcast. --- ## Media Hub --- # # Detailed Content ## Pages Free LLM & Google SGE Visibility Audit Learn if your law firm's website is blocking large language models (LLMs) and Google SGE. Learn if your website's organic sessions are decreasing year-over-year. Receive a free marketing plan that you can put into place with traffic sources that are not currently affected by SGE or LLMs. These traffic sources drive legal prospects to our law firm clients. Are Leads from Organic Traffic Decreasing Does this sound like you? Are you frustrated with a decrease of calls, and form completions to your law firm in 2025? Have you seen a decrease in organic session in Google analytics? Have your keyword rankings stayed relatively the same? Learn what is happening to your website's organic traffic? Learn if your website's organic sessions are decreasing year-over-year, and decreasing month-by-month. Learn if your website's organic sessions are negatively affecting calls and form completions to your law firm. Learn if your website is blocking large language models (LLMs) from crawling your law firm website's content. Not sure what SGE is? Read our related posts: What Is The Impact of SGE on Law Firms? Generative AI and Local Organic Search Results Cloudflare Now Blocks AI Crawlers by Default Required Access We will need the following access: We will need admin access to your analytics platform (usually Google Analytics) in order to do a year-over-year analysis looking back at the months in 2025. We will need admin access to Google Search Console, if you have it. We make sure that... --- 2025 Bundle Offer Save $599. 00 Per Month on PPC, LSA, and Local SEO Bundle Monthly Fees: PPC – $3,000. 00 LSA – $500. 00 Local SEO – $2,000 Sub Total $5,500. 00 Additionally, we cover The $99. 00 monthly fee to LeadPages for your landing pages. Excluding setup fees: PPC Campaign Setup Fee: $1,750 + State Tax Your Savings Together, you save $599. 00 a month, which is an annual savings of $7,188. 00. Subscribe Review our refund policy. Login to our billing platform. Let's Work Together Book a meeting through our contact form. Once you fill out our booking form, you will be redirected to our calendar. Please allow 24-48 hours for a response during the work week, possibly longer over the weekends. If you need assistance immediately, please feel free to call us during our business hours at (908) 655-6949. Fees You Will Pay For PPC Ad Spend: Your Ad spend on Google is paid directly to your law firm’s credit card. (These fees are separate from our management fee). Ad Spend between $ 1,000 and $15,000. Required 3rd Party Service PPC Monthly Management Fee: $3,000. 00 + State Tax Lead Pages Monthly Fee (for landing pages) – An additional monthly savings for you! You won’t pay for Lead Pages; we will pass along an additional $99. 00 a month in savings, which our agency will cover. PPC Campaign Setup Fee: $1,750 + State Tax – includes: Google Ads campaign setup, five (5) pages of landing page copy at 800 words per page from our legal copywriters, Landing Page setup with Lead... --- Local SEO is crucial in the digital marketing landscape. It helps law firms enhance their online visibility and attract potential clients within their target geographical area. Local SEO focuses on optimizing a law firm's website for specific regions, cities, or neighborhoods, allowing it to appear in local search results when potential clients are looking for legal services in their area. Your ideal clients are currently searching for legal help in your city If you're not showing up in local search — especially in the Google 3-Pack — your competitors are taking those calls. Local SEO influences Google’s Local Pack/Local 3-Pack, Google’s Local Finder, Google Maps, Google’s Knowledge Panel, and Apple Maps. By incorporating local keywords, creating geo-targeted content, managing online reviews, and maintaining a consistent NAP (name, address, phone number) across all online platforms, law firms can enhance their local SEO efforts and actively connect with local clients seeking legal assistance. Local SEO Benefits for Law Firms Implementing local SEO strategies for your law firm can provide numerous benefits, including: Increased visibility: By optimizing your website for local search, your law firm can appear in Google’s local pack/Google Local 3-Pack, and Google Maps Targeted traffic: Local SEO tactics help attract targeted traffic, meaning your law firm will reach individuals actively searching for legal services in your region. Higher conversion rates: When your law firm appears prominently in local search results, you are more likely to attract potential clients ready to convert, resulting in higher conversion rates. Enhanced online reputation: Implementing local... --- If you're looking to expand your content on your law firm's YouTube channel, we can help you with interviews of your lead attorneys using StreamYard. We can expand upon law firm practice areas and ask relevant questions around this area of practice page. Formatting video for additional platforms If you are looking for your law firm to expand to additional video platforms beyond YouTube, such as Instagram, TikTok, or a Facebook Page, we can format the existing video to the correct dimensions and time limits, and publish it to these platforms. If you are looking for us to create different videos for each platform, each with a unique hook, please get in touch with us for a custom quote. Video Transcriptions for extra content We can create a new page on your website, embed the YouTube Video, and provide a complete transcription of the video, along with speaker names and timestamps. YouTube Channel Optimization We recommend optimizing your YouTube channel for a single, overarching area of law to gain traction on YouTube. We can provide a competitive analysis of other YouTube channels that are optimizing for your area of law and make recommendations on what video topics your firm should focus on. This service is a custom service, and you can actually quote it to your firm, based on your firm's needs. --- Law firm SEO for local organic search results is the process of optimizing a law firm’s website to rank higher in unpaid search results for location-specific legal queries, excluding tactics like Google Business Profiles or citation building. Here’s how it helps law firms show up locally in organic search: Location-Targeted Content – Creating pages that combine practice areas with geographic keywords (e. g. , “Family Lawyer in San Diego”) helps search engines match the firm to regional searches. On-Page SEO – Optimizing titles, headers, meta descriptions, and body content with location-based terms improves search relevance for local queries. Internal Linking – A strategic internal link structure between core service pages, city pages, and blog posts enhances site hierarchy and helps Google crawl and rank relevant content more effectively. Backlinks – Acquiring backlinks from legal directories, local publications, guest posts, and industry-relevant websites builds domain authority, which boosts visibility in local organic results. Pillar Pages and Sub-Pillar Pages – Building robust pillar pages for each main practice area (e. g. , “Personal Injury Law”) supported by sub-pillar content on specific case types or locations (e. g. , “Slip and Fall in Newark” or “Car Accidents in Hudson County”) establishes topical authority and geographic relevance. Blog Content – Publishing blog posts on timely, location-specific legal topics (e. g. , “What to Do After a Car Accident in Miami”) reinforces local SEO signals and captures long-tail keyword traffic. Technical SEO – Ensuring your website is fast, mobile-friendly, secure, and crawlable allows Google to... --- What is content gap analysis? Content gap analysis is the process of identifying missing or underperforming content on your website compared to what your target audience is searching for — or what competitors are already covering. The goal is to identify opportunities to create or enhance content that more effectively meets user intent, thereby improving visibility, engagement, and conversions. In practice, it helps you: Identify keywords your site isn't ranking for but should be. Discover topics your competitors are ranking for that you’re not. Improve existing pages that are underperforming. Meet audience needs across different stages of the buyer's journey. It’s commonly used in SEO, content marketing, and competitive analysis to close the gap between what you have and what your audience wants. What is competitor analysis? Competitor analysis is the process of researching and evaluating your competitors to understand their strengths, weaknesses, strategies, and market positioning. The goal is to gain insights that help you improve your own marketing, product offerings, and overall business strategy. In marketing, competitor analysis typically includes: It helps you identify opportunities to differentiate your brand, capitalize on weaknesses, and anticipate market trends, making it essential for staying competitive and refining your marketing strategy. Identifying key competitors in your industry or niche. Analyzing their website, content, and SEO performance. Evaluating their pricing, products, and services. Reviewing their ad campaigns, social media, and messaging. Assessing customer reviews and public perception. How we use content gap analysis We use content gap analysis in combination with competitor analysis.... --- Discover how we utilize data from our content gap analysis to inform our content briefs. Content gap analysis and competitor analysis are powerful tools for creating high-performing content briefs, particularly in legal content, where accuracy, authority, and search visibility are crucial. How They Help Inform Legal Content Briefs: 1. Content Gap Analysis Identifies what your law firm’s website is missing in terms of relevant content. Reveals Missing Topics: If your site doesn’t address key legal issues (e. g. , “How long does a DUI stay on your record in NJ”), a gap analysis highlights this. Improves Depth: You may have basic content on “personal injury,” but not deeper pages like “common car accident injuries in NJ. ” Aligns With Search Intent: Shows where your existing content isn’t matching what people are really searching for — critical in law, where search terms vary widely. Informs Brief Elements: Focus keywords FAQ sections Related legal statutes Localized intent (e. g. , NJ-specific law) 2. Competitor Analysis Shows what other law firms are doing that works — and what you can do better or differently. Identifies Top-Performing Pages: You can see which competitor pages rank well and reverse-engineer their structure, topics, and formatting. Uncovers Differentiators: Helps you find opportunities to stand out with more detailed explanations, clearer calls to action, or more engaging visuals (e. g. , timelines, checklists). Reveals Keyword & Topic Strategy: Lets you build briefs that target both broad and long-tail terms your competitors are ranking for. Informs Brief Elements: Suggested... --- Legal Content Costs Fee per 100 words: $24. 00 + Sales Tax Example: 800-word page: $24. 00 X 8 = $192. 00 + Sales Tax Based on the approved content topic list from the content gap analysis and competitor analysis, we will provide you with a quote that includes the number of pages, the word count of each page and post, and the total word count, as well as related costs, upfront. Once we have received payment, we proceed to create legal content briefs, which include all of the information we have collected in the content gap analysis and competitor analysis. We then submit this information to our writers. Content Turn Around Time: On Average, Two Weeks Our recommended word minimum word counts Legal practice area pages should be at a minimum of 800 words. Supporting blog posts should be at a minimum of 800 words. Pages that summarize longer statutes should be 3,000 to 5,000 words. Updating a section of a page or posts requires a minimum of 500 words. All content orders require a minimum of 500 words per page, post, or custom post type. Our legal review and publishing process Legal Review Content is provided to the law firm for legal review via email in Word documents. Resubmission for legal updates If we hear back from the firm within two weeks, we can resubmit the content for minor editorial changes. We will then resubmit the content to the law firm for legal review. If we don't get... --- How can Local service calls help your law firm? Local Services Ads (LSAs) help lawyers generate more phone calls from high-intent clients by placing their firm at the top of Google search results with a “Google Screened” badge, displaying their phone number, reviews, and practice areas, and charging only for valid leads. Our LSA service Full account creation & Google verification Optimized LSA profiles focused on trust and conversion Managed budgets under pay-per‑lead models Lead filtering and dispute systems for quality control Geo and practice-specific targeting strategies Dashboards and ROI-driven reporting Competitive intelligence and ongoing optimization Monthly Fee: $1000. 00 + State Tax We Require: Third-party answering services for hot transfer - please review this section for engagement with Google's LSA. What is the difference between PPC and LSA? PPC (Pay-Per-Click) Payment Model: You pay each time someone clicks your ad—whether or not they contact you. Placement: Ads appear in Google Search results, usually at the top or bottom of the page. Lead Control: You send traffic to a landing page or website, and must convert visitors yourself (form fills, calls, chats). Tracking Required: You must install call tracking, form tracking, and set up conversions manually. Keywords: You choose and bid on specific keywords. Check out our law firm marketing PPC services today. LSA (Local Services Ads) Payment Model: You pay only for actual leads—usually a phone call or message from a potential client. While there is a text message option, we optimize LSA for calls, as most lawyers do... --- How can call tracking provide marketing attribution for ROI? Call tracking provides marketing attribution for ROI by showing exactly which campaigns, ads, keywords, or web pages led to a phone call — allowing you to measure which marketing efforts are driving real leads and revenue. Here's how it works: Multi-Channel Attribution Tracks calls from: Google Ads (PPC) - Google Ad Extensions) Local Services Ads (LSA) Organic search (SEO) Page titles and meta descriptions Social media ads Google Business Profiles (GMB) (Local SEO) Permanently Closed GMB Firm Locations Attorney Profiles Under GMB 3rd-Party Business Citations Referral Channels Email campaigns Direct traffic or referral sites: lawyer directories etc. CRM & Case Management Integration Tools like MyCase, Clio, and Lawmatics can connect to call tracking platforms, letting you see: Source of the lead Conversion status (e. g. , new case) Revenue generated ROI Reporting You can calculate: Cost per call Cost per qualified lead Cost per signed client Return on ad spend (ROAS) from each channel Call Tracking Visibility In Your Case Management Software Integrated call tracking and lead attribution tied directly into your case management software, including Mycase, Clio, and Lawmatics. We can integrate call tracking across all your PPC campaigns, LSA Campaigns, your organic web pages, and Google Business profiles. Additionally, we can collaborate with Internet Brands to integrate across FindLaw, Super Lawyers, Law Info, and Abogados. Call Rail Call Tracking: The call tracking setup for this service is designed for a single phone number and location: your law firm's Google... --- Our PPC Services Capture High-Intent Legal LeadsOur law firm's PPC agency targets legal keywords that demonstrate clear intent to hire, such as “criminal defense lawyer near me” or “car accident attorney consultation”—so your ad spend attracts serious prospects, not just traffic. Transparent Reporting & Measurable ROIYou’ll have complete visibility into how your campaigns perform—cost per lead, conversion rates, total ad spend, and ROI—so you can confidently make informed decisions. Campaign OptimizationWe monitor performance and refine your campaigns by adjusting bids, pausing underperforming ads, testing headlines, and optimizing landing pages to lower your cost per lead and improve results over time. PPC Campaign Setup Fees Our initial pay-per-click (PPC) campaign setup is on the Google Ads platform and includes setting up to five (5) landing pages on your website with integration with Lead Pages. We will create five (5) landing pages of copy with 800 words per page, from our legal copywriters. Campaign Setup Fee Cost: $1,750 per channel. + State Tax Additional Campaigns Multi-Channel Campaigns for Maximum Visibility Your potential clients are searching across platforms. We build campaigns that span Google Search, Display, YouTube, Bing, and even social platforms—so your firm stays at the top of mind everywhere that matters. Additional campaigns require a setup fee for each additional channel. Campaign Setup Fee Cost: $1,750 per channel. If you're interested in advertising on additional channels beyond Google Search, please book a meeting with us today. Lead Pages Costs To Your Law Firm Additionally, we cover The $99. 00 monthly fee... --- Updated on 06/26/2025 What Is the FTC’s Cooling-Off Rule? The Cooling Off Rule gives you three days to cancel certain sales made at your home, workplace, or dormitory, or at a seller’s temporary location, like a hotel or motel room, convention center, fairground, or restaurant. The Rule also applies when you invite a salesperson to make a presentation in your home. But not all sales are covered. Types of Sales the Rule Doesn’t Cover Some types of sales can’t be canceled, even if they occur in places that the Cooling-Off Rule normally covers. The Rule doesn’t cover sales that are under $25 for sales made at your home under $130 for sales made at temporary locations for goods or services not mainly for personal, family, or household use (but the Rule applies to instruction or training courses, regardless of your reason for taking them) made entirely online, by mail, or by telephone made after completing negotiations at the seller’s permanent place of business, where the seller regularly sells the goods or services you bought needed to meet an emergency made because you asked the seller to visit your home to repair or perform maintenance on your personal property. (Things you buy beyond that repair or maintenance request are covered. ) In addition, the Rule doesn’t cover sales that involve real estate, insurance, or securities cars, vans, trucks, or other motor vehicles sold at temporary locations, if the seller has at least one permanent place of business arts or crafts sold at fairs or places like shopping malls, civic centers, and... --- GDPR Jurisdictions means the countries composed of the European Economic Area (including Iceland, Lichtenstein, and Norway) and the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden. Furthermore, Andorra, Argentina, Canada (only commercial organizations), Faroe Islands, Guernsey, Israel, Isle of Man, Jersey, New Zealand, Switzerland, Uruguay and Japan have received an “adequacy decision” from the European Commission, adheres to the material terms of the GDPR. Switzerland also has its own data protection via its Federal Act of Data Protection (“DPA”). GDPR no longer has jurisdiction over the United Kingdom. Since the United Kingdom (“UK”) has now formally left the European Union, it is no longer regulated domestically by the material terms of the GDPR. The United Kingdom General Data Protection Regulation (“UK-GDPR”) is the UK’s data privacy law that governs the processing of personal data domestically. THE EU GENERAL DATA PROTECTION REGULATION We do collect or otherwise obtain personal information from data subjects located in the GDPR Jurisdictions. We fulfill our GDPR obligations with respect to our customers (and their own end-clients), and our vendors and business partners through a series of separate notices, contracts or other terms provided to them at the time, and in the manner and form, GDPR and local law within each GDPR Jurisdiction requires. We describe, in the immediately following section of this statement, how we comply with the GDPR for personal... --- Last updated on 06/18/2025 Here is a list of our legal disclosures for you to review at your leisure. Acceptable Use Policy Cookie Policy Disclaimer GDPR Policy Podcast Guest Terms And Conditions Privacy Policy Refund Policy Terms Of Use The Focus Visibility Cooling Off Period The FTC Cooling Off Period If you have any questions about our policies and disclaimers, please contact us via our contact page. Cookie Preferences For your convenience, you can update your Consent Preferences regarding accepting or not our cookie policies. --- Last updated January 30th, 2025 This Acceptable Use Policy ("Policy") is part of our Terms of Use ("Legal Terms") and should therefore be read alongside our main Legal Terms: https://focusvisibility. com/legal-disclosures/terms-of-use. If you do not agree with these Legal Terms, please refrain from using our Services. Your continued use of our Services implies acceptance of these Legal Terms. Please carefully review this Policy which applies to any and all: (a) uses of our Services (as defined in "Legal Terms") (b) forms, materials, consent tools, comments, post, and all other content available on the Services ("Content") and (c) material which you contribute to the Services including any upload, post, review, disclosure, ratings, comments, chat etc. in any forum, chatrooms, reviews, and to any interactive services associated with it ("Contribution"). WHO WE ARE We are Focus Visibility LLC ("Company," "we," "us," or "our") a company registered in New Jersey, United States at 243a S. 8th Ave. , Highland Park, NJ 08904. We operate the website https://focusvisibility. com (the "Site"), as well as any other related products and services that refer or link to this Policy (collectively, the "Services"). USE OF THE SERVICES When you use the Services you warrant that you will comply with this Policy and with all applicable laws. You also acknowledge that you may not: Systematically retrieve data or other content from the Services to create or compile, directly or indirectly, a collection, compilation, database, or directory without written permission from us. Make any unauthorized use of the Services, including... --- Last updated January 28, 2025 This Cookie Policy explains how Focus Visibility LLC (“Company,” “we,” “us,” and “our“) uses cookies and similar technologies to recognize you when you visit our website at https://focusvisibility. com (“Website“). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, Focus Visibility LLC) are called “first-party cookies. ” Cookies set by parties other than the website owner are called “third-party cookies. ” Third-party cookies enable third-party features or functionality to be provided on or through the website (e. g. , advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. Why do we use cookies? We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies... --- Last updated January 30th, 2025 This privacy notice for Focus Visibility LLC ("we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you: Questions or concerns?  Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. SUMMARY OF KEY POINTS This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for. What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us. Do we process any sensitive personal information? We do not process sensitive personal information. Do we receive any information from third parties? We may receive information from public databases, marketing partners, social media platforms, and other outside sources. Learn more about information collected from other sources. How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other... --- Last updated January 30th, 2025 WEBSITE DISCLAIMER The information provided by Focus Visibility LLC (“we,” “us”, or “our”) on https://focusvisibility. com (the “Site”) is for general informational purposes only. All information on the Site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site. UNDER NO CIRCUMSTANCE SHALL WE HAVE ANY LIABILITY TO YOU FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SITE OR RELIANCE ON ANY INFORMATION PROVIDED ON THE SITE. YOUR USE OF THE SITE AND YOUR RELIANCE ON ANY INFORMATION ON THE SITE IS SOLELY AT YOUR OWN RISK. EXTERNAL LINKS DISCLAIMER The Site may contain (or you may be sent through the Site) links to other websites or content belonging to or originating from third parties or links to websites and features in banners or other advertising. Such external links are not investigated, monitored, or checked for accuracy, adequacy, validity, reliability, availability or completeness by us. WE DO NOT WARRANT, ENDORSE, GUARANTEE, OR ASSUME RESPONSIBILITY FOR THE ACCURACY OR RELIABILITY OF ANY INFORMATION OFFERED BY THIRD-PARTY WEBSITES LINKED THROUGH THE SITE OR ANY WEBSITE OR FEATURE LINKED IN ANY BANNER OR OTHER ADVERTISING. WE WILL NOT BE A PARTY TO ORIN ANY WAY BE RESPONSIBLE FOR MONITORING ANY TRANSACTION BETWEEN YOU AND THIRD-PARTY PROVIDERS OF PRODUCTS OR SERVICES. PROFESSIONAL DISCLAIMER The Site cannot and does not contain... --- Last updated January 30th, 2025 By participating in an interview as a guest or interview subject on The Focus Visibility Podcast or The EMJ Podcast, you agree to the following terms: This is a binding agreement between you and Focus Visibility LLC (“we,” “our,” and “us”) concerning the terms under which you agree to participate in our website, podcast, or other projects (collectively, the “Project”) as an interviewee, guest, contributor, or through some other form of participation in the Project (your “Participation”). You hereby acknowledge (i) the receipt and sufficiency of valuable consideration to enter into this agreement and (ii) that this agreement shall be binding upon you and your heirs, legal representatives, and assigns. THE RELEASE You hereby grant to us the exclusive, worldwide, irrevocable, and royalty-free right and permission to record, use, publish, stream, sell, promote, license, distribute, and create derivative works from any audio or video of your Participation or any other form of your Participation, including without limitation your name, recorded voice or video, photograph, likeness, biographical information, any content you provide in connection with your Participation. You further agree that, as between you and us, we are the sole owner of the Project and any derivative works. You agree that you have no right of approval, no right or claim for compensation or credit, and no claim (including without limitation claims based upon invasion of privacy, defamation, or right of publicity) arising out of or in connection with your Participation, including any use, alteration, or use... --- Last updated on 06/26/2025 Rights Of Rescission Agreement If you’re on a subscription plan and choose to cancel, upon cancellation request, you will not be billed any further monthly subscription amounts and will retain access until the end of the month for the current subscription period. All other purchases not within a subscription plan may be canceled without penalty or obligation within seven (7) days from the purchase date. To Cancel Subscriptions Please log in to the Focus Visibility billing portal to cancel your subscription at any time. To Cancel One-Time Purchases Please log in to the Focus Visibility billing portal to cancel your purchase within seven (7) days of purchase. Additionally, please notify us that you have canceled your purchase via email: support@focusvisibility. com. Cooling Off Periods The FTC Cooling Off Period The Focus Visibility Cooling Off Period Refunds And The Focus Visibility Cooling Off Period If you cancel within seven (7) business days of your initial purchase, you are eligible for a 100% refund of your purchase. If your refund request falls outside of seven (7) business days of your initial purchase, we will provide a pro-rated refund. If the refund falls under a pro-rated refund, then all web copy and purchased assets from vendors will become your property. This copy typically takes one to two weeks from submission to completion. We will email you all the web copy upon our receipt. Questions If you have any questions, please don't hesitate to contact us. --- Last updated January 30th, 2025 AGREEMENT TO OUR LEGAL TERMS We are Focus Visibility LLC (“Company,” “we,” “us,” “our“), a company registered in New Jersey, United States at 243a S 8th Ave, Highland Park, NJ 08904, USA. We operate the website https://focusvisibility. com (the “Site“), as well as any other related products and services that refer or link to these legal terms (the “Legal Terms“) (collectively, the “Services“). You can contact us by phone at (US)(908) 655-6949, email at support@focusvisibility. com, or by mail to 243a S 8th Ave, Highland Park, NJ 08904, USA, Highland Park, NJ 08904, United States. These Legal Terms constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“you“), and Focus Visibility LLC, concerning your access to and use of the Services. You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Legal Terms. IF YOU DO NOT AGREE WITH ALL OF THESE LEGAL TERMS, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SERVICES AND YOU MUST DISCONTINUE USE IMMEDIATELY. Supplemental terms and conditions or documents that may be posted on the Services from time to time are hereby expressly incorporated herein by reference. We reserve the right, in our sole discretion, to make changes or modifications to these Legal Terms at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of these Legal Terms, and you waive any right to receive specific notice of each such change. It is your responsibility to periodically review these Legal Terms to stay informed of updates. You will... --- Your Law Firm Marketing Service Provider Our Law Firm Marketing Services Pay-Per-Click (PPC) Discover our PPC advertising campaigns and learn how we bill based on the campaign type. Learn More Local Service Ads (LSA) Local Service Ads (LSA) can drive calls to your law firm from legal prospects who need your services. Learn More Call Tracking Bring marketing attribution into Mycase, Clio, and Lawmatics with CallRail call tracking. Learn More Content Gap Analysis Content gap analysis and competitor analysis inform the content plan and content briefs on topics to write. Learn More Content Briefs Our content briefs are our content strategy for the content writers who write your legal website copy. Learn More Legal Content Writing Our legal content writing service provides SEO-friendly content, publishing, and indexing. Learn More SEO Learn how our SEO services can help your law firm's website show up online. Learn More Local SEO Learn how we optimize for local visibility in Google's 3-Pack and Google Maps. Learn More YouTube Video Creation We interview lawyers on practice area topics and create & publish YouTube videos. Learn More --- Learn About Focus Visibility LLC Focus Visibility LLC is a law firm marketing agency based in Highland Park, NJ. Founded in 2016 by Matt Hepburn, we specialize in helping law firms earn predictable income by driving phone calls to their practices from various traffic sources, such as Local Service Ads (LSA), Pay-Per-Click Advertising (PPC), content marketing, SEO, and Local SEO, as well as other law firm marketing services. Company History The company was first formed under Conversion Metrics LLC, then changed its name to EMJ Media LLC, and finally to Focus Visibility LLC. Founder Matt Hepburn Matt formed Focus Visibility Law Firm Marketing and hosts The Local Law Firm Marketing Podcast. --- Reach out today Your Law Firm Marketing Partner Book a meeting through our contact form. Once you fill out our booking form, you will be redirected to our calendar. Please fill out our contact form. Please allow 24-48 hours for a response during the work week, possibly longer over the weekends. If you need assistance immediately, please feel free to call us during our business hours at (908) 655-6949. Business Hours And Maps Focus Visibility LLC Description: Focus Visibility is a law firm marketing agency that provides content marketing, Pay-Per-Click Advertising (PPC), Local Service Ads (LSA), SEO, Local SEO, and more. Email: support@focusvisibility. com Address: 243a S 8th Ave Highland Park, NJ 08904 Hours: Monday, Tuesday, Wednesday, Thursday, Friday9:00 am – 5:00 pm Customer Service: +1-908-655-6949 Legal Name: Focus Visibility LLC Founding Date: 01/11/2016 --- Your Law Firm Marketing Agency "Tired of a Silent Phone Line? You're Not Alone — And You're Not Stuck. " Does this sound like you? You’ve invested in marketing for your law firm before. You’ve tried the generic agencies without a strategy. Unfortunately, your phone is not ringing with prospects for new legal clients. Your intake team is still twiddling their thumbs—and you're still wondering where the next client comes from. Law Firm Marketing Strategy? Will Your Law Firm Succeed? Let me guess... Your phone rings just enough to keep you hopeful—but never enough to feel secure. You're tired of vague reports from marketers who don’t take the time to understand your law firm and the legal pain points of your potential clients. Most days, it feels like you're one slow month away from a difficult conversation with your support staff or family. Let’s be real: You didn’t open your law firm to stress over its marketing. Every week without consistent leads means another month where your growth may stall, which can cause your anxiety to rise. You may be gambling with your firm if you are not generating qualified leads who are looking for your legal services locally. Not having a consistent legal prospects is exhausting! It's Exhausting What If Your Marketing Worked? There’s a Different Way — One That Can Work For You Our campaigns use various traffic sources, such as content marketing, Pay-Per-Click Advertising (PPC), Local Service Ads (LSA), SEO, and Local SEO. How can this marketing... --- --- ## Posts In July 2025, Cloudflare introduced a sweeping change that affects how artificial intelligence (AI) systems interact with websites, blocking AI crawlers by default at the application layer. For law firms that rely on online visibility, this shift could impact your traffic, visibility in AI-generated answers, and long-term SEO performance. What’s Changed Cloudflare now automatically blocks known AI bots like: GPTBot (OpenAI) ClaudeBot (Anthropic) Google-Extended CCBot (Common Crawl) And this blocking happens before the bot ever sees your website or robots. txt file, using Cloudflare’s application-layer firewall. Unless you manually opt in through Cloudflare settings, your content will not be accessible to these crawlers—even if you're trying to be included in AI search results, chatbots, or voice assistants. Why This Matters for Law Firms Modern search behavior is driven by AI: Google’s Search Generative Experience (SGE) often answers legal questions without showing a single organic link. Chatbots and AI apps pull information from LLM-accessible websites. Clients searching for legal guidance may never land on your site if LLMs can’t crawl it. If your law firm’s content isn’t accessible to these crawlers, your visibility in AI-powered tools is at risk, even if you’ve done everything else right with SEO. Is Your Website Affected? Very likely. Many law firm websites are already using Cloudflare—even if you didn’t configure it directly. This happens because popular web hosting platforms and agencies often include Cloudflare behind the scenes for security, speed, and reliability. Common Web Hosts & Platforms That Use Cloudflare: Squarespace – built-in integration with... --- Google’s SGE appears to be reducing organic traffic to law firm websites by surfacing AI-generated summaries directly in search results, which means users can get the information they need without clicking through to the firm’s site— resulting in a significant drop in organic sessions and a decline in unique inbound calls, and form completions, as tracked through call tracking platforms. What is Google’s Search Generative Experience (SGE)? Google’s generative AI, particularly its Search Generative Experience (SGE), enhances search results by using AI to generate quick, conversational summaries and answers directly within search results, pulling from multiple sources to help users understand complex topics faster without needing to click through multiple links. How can law firms pivot their marketing to tactics that are currently working? Given the impact of SGE on organic traffic, law firms should consider shifting focus toward high-intent, trackable marketing channels that still deliver measurable ROI. Here's what to prioritize: Marketing Strategy for Law Firms in the Age of Google's Generative AI (SGE) Prioritize Paid Channels That Drive Calls Google Ads (PPC): Focus on high-intent, call-driven campaigns with optimized landing pages and clear CTAs. Local Services Ads (LSAs): Capture verified leads at the top of local search results. Strengthen Local SEO Actively manage your Google Business Profile with Local SEO: 4 posts/month linked to blog content Regular Q&A and review management Updated business photos Publish: 4 blog posts/month 4 press releases/month (linked to the blog posts) MyMaps Map embeds Backlinks Internal linking to key service area pages Support... --- Google’s generative AI—especially through its Search Generative Experience (SGE) — is reshaping how law firm SEO works by introducing AI-generated summaries at the top of search results, which can significantly impact organic visibility and click-through rates. Here’s how it’s changing the local organic search landscape for law firms: Answer-Like Results at the Top – Instead of a list of links, users may now see AI-generated responses summarizing legal topics or services. This pushes traditional organic listings lower, reducing their visibility unless the content is cited or featured in the AI snapshot. Authority & Topical Depth Matter More – Google’s AI pulls from sites it considers trustworthy and deeply informative. Law firms need strong pillar pages, in-depth subtopics, and comprehensive content to increase the chances of being referenced in generative answers. Content Structuring is Critical – Well-organized content with clear headers, schema markup, and structured data increases the likelihood of being used in AI summaries. AI favors content that directly and clearly answers questions. More Emphasis on E-E-A-T – Google’s AI relies heavily on sources that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Firms must highlight attorney credentials, case experience, and local legal knowledge to remain competitive. Long-Tail Queries and Conversational Phrasing – SGE handles more conversational queries (e. g. , “How can I file for divorce in Austin? ”). Law firms must now optimize for natural language, FAQs, and user intent-driven topics rather than just short keywords. Content Formats Will Diversify – With AI surfacing video, FAQs, and featured snippets,... --- On YouTube - https://youtu. be/UmTi1eF48pA? si=c3A94ozEsOF21rws Episode 6: Resources Inlinks Entity SEO Tool - https://inlinks. com/ YouTube - https://www. youtube. com/inlinks LinkedIn Company Page - https://www. linkedin. com/company/inlinks/ X (formerly Twitter) - https://x. com/i/flow/login? redirect_after_login=%2Finlinks Dixon goes over How to use inlinks. com to audit a law firm website's topical authority in Google. Demonstrates how content in a website is set up in a knowledge graph. Demonstrates where a website can be over-optimized on a topic across multiple pages. Discusses the need for pillar pages and topically supporting pages and posts. Discusses Internal linking Topic Planning SEO for layers and law firms Content Optimization Episode 6: Transcript --- Google remains the predominant search engine in 2025 for users looking for a lawyer. Search results are changing with the introduction of Generative AI, and Google's constant shifting of its local search result pages. Law firm visibility In Google's local search results Below are some examples of where you can find your competitors in Google's local search. Local Service Ads (LSA) - show at the top of local service results. Attorneys are vetted by Google and show a corresponding badge. This is prime local search result visibility as it shows at the top of local search engine pages. If your competition is not here, you should be. Pay-Per-Click Advertising (PPC) – Are you constantly seeing your competition in sponsored listings at the top and bottom of local topical pages, related to your services? This is a sign that your law firm should invest in PPC as well. Google’s Generative AI – Do you see your competition mentioned in Google’s Generative AI in local topical search results? This is a sign that you should heavily invest in content marketing to show Google and other local language models (LLMs) that you should also be included in AI. Google’s Local Map 3-Pack—Do you see other law firms in Google’s Local 3-Pack in their local search results? There are steps you can take to rise in Google’s local map pack search results. Law Firm Directories – If you are seeing law firms show up on the first page of Google, in lawyer directories, you may... --- In this post, you will learn how your law firm can become profitable using local service ads (LSA), and show up at the top of Google's local organic search results. What Are Local Service Ads? Local Service Ads, also known as LSA, are a type of ad that, when displayed, appears at the top of the search results above traditional pay-per-click advertising. LSA can also be shown in Google’s Local 3-pack search results; if present, it shows as the first result of 4. LSA has a green check mark next. All local search ads say Google Verified, Google Guaranteed, or Google Screened. What types of businesses can run LSA? Local service ads (LSA) are not available in every industry. Currently, they cover 70 types of small businesses. What LSA categories are available for lawyers and law firms? Here are the legal categories for LSA as of 09/01/2024: Bankruptcy Lawyer Business Lawyer Contract Lawyer Criminal Lawyer DUI Lawyer Estate Lawyer Family Lawyer Immigration Lawyer IP Lawyer Labor Lawyer Litigation Lawyer Malpractice Lawyer Personal Injury Lawyer Real Estate Lawyer Tax lawyer Traffic Lawyer How is LSA different from PPC? PPC - With traditional pay-per-click advertising (PPC), you pay for clicks on your ad that appears in Google’s search engine results. These clicks do not guarantee a phone call or a contact form submission. PPC clicks are sent to your website, either to a landing page or an organic page. With PPC, you pay for all clicks to your ads regardless of whether... --- Daniel Foley Carter One of the United Kingdom's number 1 SEO Consultants with over 24 years of SEO experience. Get REAL results from a highly experienced SEO expert with a track record in driving growth. https://youtu. be/8txs5YKzEvE? si=54KLcy_geZjAiATA On YouTube - https://youtu. be/8txs5YKzEvE? si=8pE9PgADzPbXq_Xc Resources SEO Stack - https://www. seo-stack. io/ Assertive Agency - https://www. assertiveuk. com/ SEO Audits - https://seo-audits. io/ Personal Website - https://www. danielfoley. co. uk/ Linkedin - https://www. linkedin. com/in/daniel-foley-assertive/ Inlinks (mentioned in the episode) - https://inlinks. com/ Questions I asked Daniel I asked Daniel these questions before the interview, so you may not hear me ask some of them or you may also hear additional questions. Daniels's content covers these questions and more. What are the significant problems that SEO stack addresses that were lacking in the market? How is the SEO stack different from other SEO tools? Most SEO split testing tools use a cohort of URLs in one group against a group of URLs in another, and SEO makes a change, too. Is this how the SEO stack works? How can annotations help a marketer understand performance change? Please explain how the click potential tool / CTR Tool works. Can you discuss the weed dead URL discovery tool and how it can help with Google’s Helpful Content Update? Can you discuss the real-time content auditing tool and how it can help address Google’s Helpful Content Update? Can you talk about the AI content auditor and how it can help you, alongside the Content NLP... --- Sallie Clark Sallie is ZipSprout’s Business Development Manager. She loves to help people, so she is in her element, whether assisting a potential customer, an existing client, or a non-profit. Connecting businesses with opportunities that lift their communities is fulfilling because everybody wins! Resources LinkedIn - https://www. linkedin. com/in/sallie-clark/ ZipSprout Team - https://zipsprout. com/meet-the-team/ Zip Sprout Post - How To Find Sponsors In Your Backyard Book - The Local Sponsorship Playbook ZipSprout - Local Sponsorship Finder Citation Labs - https://citationlabs. com/ Episode #5 Transcript --- Resources Facebook - https://www. facebook. com/lawfirmignite Website - https://lawfirmignite. com/ Questions I asked Mike 1. What are local service ads? 2. What types of ADS law firms can use in Google? 3. What is the difference between running Google Search Ads and Local Service Ads? 4. Can you tell us about the July 2024 change to Local Service Ads> 5. How do Local Service Ads work? 6. How do you rank higher on Local Service Ads? 7. Are Local Service Ads worth it? 8. How have the local SERPs changed so that LSA is a requirement? LSA Resources How can law firms profit from using local service ads? Focus Visibility's LSA Services --- Strategy to Validate Updates To URLs with GSC Please note, this strategy requires: A validated property within Google Search Console (GSC) and synced XML sitemaps. The XML sitemap must show success when Google crawls it. Include XML sitemaps for indexable content only. Step 1.  – Compile a list of URLs from your site where you want to make changes. Step 2.  Make your changes, such as internal links, on-page SEO, content changes, etc. , and make sure to add the date you made the changes to the spreadsheet along with the details. Step 3. Wait 6 – 10 days to ensure that Google has crawled most of your URLs. Step 4.  – Log into your validated Google Search Console and the related property. Step 5.  – Use the URL inspection tool and check under page indexing for that page. Step 6.  – Copy The date of Google’s last crawl of this URL into your spreadsheet in a column next to the dates of your changes to the URL. Step 7.  – If the date of Google’s last crawl happened after the date you made your changes, then your changes should be in Google’s index and cache. – If Google’s last crawl date is before your changes, then your changes have not been added to Google’s index and cache, and you should consider manually submitting these pages to Google in the Google Search Console. Note: Google limits manual submission to 10 URLs in GSC. If you hit this limit, your account will be locked from... --- Modern marketing tips for law firms entering the AI age. Here is a breakdown of what you can expect from our podcast: Podcast episodes that discuss marketing strategies that help drive new business. Podcast episodes that discuss how to integrate AI into our marketing. Marketing tool walk-throughs, reviews, and comparisons that assist or help with digital marketing. Local marketing news updates Publishing Frequency We publish the show weekly. --- --- ## Media Hub ---