Matt Hepburn

Interested in having Matt as a guest on your marketing podcast?
Review his information here.

Matt Hepburn of EMJ Media Head Shot

About Matt Hepburn

Matt is the founder of The Focus Visibility Podcast, and The EMJ Podcast. He has over 14 years of experience in SEO and digital marketing.

For the past 10 years, Matt has worked with various enterprise businesses, including Mend (formerly White Source Software), John Hancock USA/ Manulife, SEMrush, Commvault, and iCIMS. 

Matt has also worked as a consultant and in large and small agency environments, including Martindale Hubble, WebROI, and Search Interactions. 

Available for podcast interviews

Location – 243a S. 8th Ave.
Highland Park, NJ 08904

  • Country – United States
  • Gender – Male
  • Job Title – Founder & Chief Strategist
  • Available For – Remote Interviews
  • Languages Spoken – English
  • Email[email protected]

Social Profiles

Topics Matt Can Discuss

Potential Interview Questions

Recent Podcast Interviews

LinkedIn Recommendations From Marketers

Matt is an SEO wizard with a great attitude. He worked across geographies to boost our organic rankings and troubleshoot technical issues in a complex digital ecosystem. An invaluable partner for any marketing organization!
"As Matt's former manager, I am pleased to recommend him for his exceptional work as a Senior SEO Manager. His in-depth SEO knowledge and collaborative spirit were instrumental in our team's achievements. Matt excelled in making complex SEO strategies accessible and actionable, fostering a culture of learning. His proactive approach and expertise will be a significant asset in any future role he pursues."
Matt is an absolute expert in his field, and a pleasure to work with. His knowledge with search engine marketing, combined with his ability to tie value back to the business is what makes him so excellent at what he does. Being able to understand all the technical things going on beneath the surface, and translating that into actionable insights that the broader marketing team can execute on is where he has provided tremendous value to the organizations he has worked for. In addition to his technical expertise and his palpable passion for his work, Matt is also an outstanding teammate and colleague. He brings joy and positivity to each day, which makes the atmosphere for the entire team that much more positive and productive. I cannot speak highly enough about Matt and what he brings to the table .
Matt is a super talented SEO leader and strategist whose experience would be of great value to any organization seeking to amplify its digital presence. I worked with Matt within an integrated editorial team (think writers, editors, and SEO pros working together). At a mid stage level in terms of executing a digital strategy for a global financial firm, we relied on Matt’s technical knowledge to develop an approach to organic search and brand authority that wouldn’t cannibalize different parts of the business. Matt is super approachable and brings great passion to his professional endeavors — overall a great colleague to work with, learn from, and trust to help advance your digital strategy.
Matt’s a diligent and thoughtful worker, quick learner, and strategic thinker. He took over one of our websites just after launch and quickly identified multiple opportunities to improve the site from an SEO perspective. I’d classify Matt as an early adopter, which meant that getting permission to implement his ideas also required him to teach his colleagues the technicalities and the benefits, which he does very patiently. His passion for his job is clear, and he’s very focused on optimizing results. He’d be a great addition to a content optimization/SEO team looking for a forward thinking strategist who can also get things done.
Matt has a profound knowledge of search engine algorithms coupled with a strategic focus on content optimization. What sets Matt apart is his mastery of E-A-T principles. In an era where search engines prioritize content quality and credibility, Matt adheres to the highest standards of expertise, authoritativeness, and trustworthiness. Matt excels in conducting comprehensive keyword research, developing effective content strategies, and staying updated on the latest industry trends. His meticulous attention to detail, combined with a data-driven approach, has resulted in measurable improvements in key SEO metrics, including increased organic traffic, higher click-through rates, and improved user engagement. Beyond his technical skills, Matt is a collaborative team player who communicates complex SEO concepts effectively to both technical and non-technical stakeholders. He will truly be an asset to any organization and team.
Matt is a consummate professional, always bringing a deep working knowledge of the ever-evolving intricacies of SEO and SEM to his work. But more than that, he’s passionate about what he does—he's a keen-eyed problem-solver who never settles for “good enough” and an asset to any team lucky enough to have him.
As a writer, I had the great fortune of working closely with Matt as my go-to SEO guru, and he quickly become one of my favourite people to work with. I learned a ton about SEO best practices, because Matt’s an expert as well as a natural and generous teacher. I boosted the effectiveness of my work and my team’s work, because Matt’s an expert as well as a passionate, curious, and responsive collaborator. And I gained a friend, because Matt’s not only an expert—he’s an insightful, interesting, and genuine human who is always a pleasure to connect with. Great fortune befalls the next writer lucky enough to call Matt their go-to SEO guru.
Matt is a powerhouse in the SEO and content optimization game. His knack for uncovering hidden internal linking opportunities is unmatched. I have learned so much from him and he's got this unique ability to weave topics together, boosting relevancy and authority like nobody else. Working with Matt? It's a breeze. He's the strategist every team dreams of – adaptable, insightful, and always on point. If you need someone to elevate your SEO game, Matt's your go-to. His track record speaks for itself. In the world of SEO, he's not just playing the game; he's changing it.
I have had the pleasure of working with Matt at Manulife for the past year and a half. Matt has consistently demonstrated exceptional skills in content optimization, playing a pivotal role in enhancing our online presence and engagement. During his tenure, Matt exhibited a keen understanding of market trends and user behavior, contributing valuable insights that significantly improved the performance of our digital content, driving high visibility on high performing keywords on a short period of time. His ability to collaborate across teams and implement data-driven strategies has been instrumental in achieving and exceeding key performance indicators. Matt’s dedication to his role, strong analytical skills, and innovative approach to content optimization make him an asset to any organization.
Matt has a true passion for SEO that you don't see everyday. He is incredibly knowledgable in the field and a pleasure to work with. A team player in every sense and very committed to his role. From conceptualization to execution, he's your go to guy for SEO strategy.
I've had the pleasure to partner with Matt on projects pertaining to the Canada Group Retirement public website. Matt is a team player and always fosters positive discussions. He is results driven and has a strong passion for SEO.
Matt is an absolute expert in his field, and a pleasure to work with. His knowledge with search engine marketing, combined with his ability to tie value back to the business is what makes him so excellent at what he does. Being able to understand all the technical things going on beneath the surface, and translating that into actionable insights that the broader marketing team can execute on is where he has provided tremendous value to the organizations he has worked for. In addition to his technical expertise and his palpable passion for his work, Matt is also an outstanding teammate and colleague. He brings joy and positivity to each day, which makes the atmosphere for the entire team that much more positive and productive. I cannot speak highly enough about Matt and what he brings to the table .
Matt is a great partner for any digital initiative, and was a big help in getting our analytics dashboard configured when we launched Commvault's customer community as well as training non-marketing stakeholders new to digital marketing and web analytics concepts on understanding the data and reports. I miss having Matt on our extended team!
Matt is an incredibly talented digital strategist and SEO leader, directing content development teams to successful outcomes. Always sharing new data on technical SEO, keyword research, link building best practices, and acquisition goals, Matt teaches me new and useful information in every conversation. He can deep dive into analyzing and interpreting web analytics or brainstorm creative marketing tactics for keyword acquisition. He’s a great collaborator on a number of successful projects that drove target audience conversions, search rankings, and recognition.
Working with Matt was instrumental to the success of my team. Matt’s SEO insights guided the creation and promotion of content created by the Solutions Marketing team, allowing us to rise in our page rankings significantly and improve our overall reach. Furthermore, Matt was regularly updating content creators and web publishers on the team about the latest SEO updates and techniques, to help us further differentiate our messages, be recognized as the authority on the topic by Google, and drive consumption of the assets we created. Upon reflection, its interesting to see how one person can make a company-wide impact. Matt is that kind of colleague, and I would welcome the opportunity to work with him again in another endeavor.
I'm excited to recommend fellow #TeamMatt member, Matt Hepburn, for his exceptional expertise in Google Analytics and SEO. Matt is a rare talent who not only excels in the technical aspects of SEO but also possesses a keen understanding of its strategic importance in today’s competitive market. During our time working together, Matt was instrumental in demonstrating the critical role of SEO in enhancing our marketing content’s visibility and effectiveness. His analytical skills are top-notch, and his ability to dissect complex data and translate it into actionable insights is truly commendable. His proficiency with key tools like AHREFs and other analytics platforms enabled us to elevate our marketing strategies effectively and measure our impact. A mentor at heart, Matt has the unique ability to distill complex SEO concepts into digestible lessons, enriching our team’s knowledge and skills. He is a natural teacher, always ready to explain the nuances of SEO to anyone interested. I wholeheartedly endorse him for any role seeking a blend of technical prowess and strategic insight in digital marketing.
I had the pleasure of working with Matt while at Commvault and it was clear from day one that he had a strong passion for SEO, which was clearly reflected in his work ethic. Matt is an excellent team player who likes to dive into a project that will get the team actionable results. Matt's cheerful demeanor made it a pleasure to work alongside him and his depth of SEO knowledge is a great asset to any marketing team.
Having worked with Matt for over two years, I must say he is an excellent professional. Matt and I worked together on several projects where he was the SEO subject-matter expert. Matt consistently gave 100 percent commitment to the team and played a significant role in ensuring project goals are achieved timely. Definitely a great plus to your team.
It was great to work together with Matt who has lots of knowledge on SEO. He is one of the most dedicated professionals I've worked with and is willing to put extra help whenever you need it. Matt would be a great asset to any Marketing team.
I had the pleasure of working closely with Matt and greatly appreciate his SEO and content optimization skills. Matt is an invaluable resource when it comes to seamlessly integrating SEO into business-to-business content.

We collaborated on several projects involving long and short-form blogs, as well as white papers. His insight into optimizing content for search engines is outstanding. Matt goes above and beyond, meticulously reviewing each piece and providing excellent feedback on how to incorporate key words and phrases for maximum optimization. He ensured content is not only engaging but also search engine-friendly. One of Matt's strengths is his proactive approach to identifying trends and keywords for new content. Matt suggested valuable strategies for updating existing content to align with the latest trends, ensuring our material remains relevant and competitive in the digital landscape.

In summary, his SEO contributions have significantly enhanced our content strategy.
I like to refer to the work that Matt performed while at iCIMS as content engineering. He meticulously went through years of content, URLs, redirects etc and created a sustainable SEO program delivering results for the business while at iCIMS. Additionally, Matt was proactively seeking what’s next for the business in terms of our content strategy and digital property architecture. Matt is passionate about his field of expertise and stays on top of meaningful trends. I recommend Matt to work on any digital team that has a results oriented mindset.
Matt is one of the most passionate and knowledgeable SEO professionals in the industry. Matt is a pleasure to work with, is always willing to lend a hand, and is a true example of a team player.
As a content writer, my relationship with the UX team, specifically the SEO team, is an important one. Collaborating with Matt during my time at iCIMS was always enjoyable and equally effective. Matt is extremely knowledgeable about his space and eager to share his digital media acumen. He can always be counted on to go above and beyond in optimizing content to ensure articles receive the impressions and traffic they need to succeed. Matt is genuinely a great person to be around, in and out of the offie, and would be an invaluable asset to any company.
I had the pleasure to work during several years with Matt at Commvault. He is not only the best SEO expert I have worked with but he is also an incredible leader and professional. Matt always has a plan and can foresee the needs and expectations that a large global organization's website generates. Always dedicated and approachable, Matt is always there to mentor and improve teams. His legacy at Commvault was unmatched, his results and page rankings spoke for himself in all the audits we performed.
I have considered Matt an irreplaceable asset to Lexis Nexis and the SEO Strategy Team since the day I hired him. Shortly after joining the team, Matt was proactive in improving current sops and best practices, and fully demonstrated his leadership capabilities. He has kept our team abreast of how Google has rapidly been changing the local landscape online and the many changes to Google Plus. Due to the changes Matt has helped put in place our clients are seeing a better local impression share and are coming up more frequently in the local organic search results and the Google Places Results. He has a positive attitude and is always more than happy to share his knowledge with the team.
At ZoomRank, I worked with Matt for many years. He is one of the most serious thinkers I've encountered in SEO, particularly Local, and he works well beyond the focus and bounds of most others in the space. He consistently has good ideas for products/services and market opportunities. He also does what he says he'll do in matters large and small, which in my experience is rare. It's always a pleasure to interact with Matt.
I worked closely with Matt on the same team Matt for 2 years from Apr 2017 - Apr 2019 at iCIMS.

Matt is an amazing thought leader, communicator, collaborator and friend. We could always count on Matt to deliver the very best content strategy and SEO recommendations because he knew both the business landscape and buyer journey inside and out. His keen understanding of the business landscape and skill in content strategy helped our team to deliver insights that delivered great results for the business. His deep knowledge of content strategy helped us get ahead of emerging trends and beat our larger competitors. He is a great asset to teams that are looking for both innovation, thought-leadership and cross-functional partnership.

Matt showed a particular resiliency and the capacity to adapt and learn quickly as we needed to deliver results for the business with speed and agility. He helped everyone become successful!

In addition, Matt’s professionalism, care, communication, and strategic thinking helped our team of UX designers, researchers and developers deliver concrete, measurable results that are still being seen today. A person of the highest caliber, I couldn’t more highly recommend Matt - because I know he delivers results to any business who’s fortunate enough to have him.
Matt is our go-to source for getting great articles written in a timely and professional manner. Our needs are pretty diverse and always works with us to ensure each piece exceeds our expectations. I would highly recommend them for all of your writing needs!!!
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