Let’s break down SEO from the perspective of optimizing a for Local search results:
What is SEO?
Search engine optimization (SEO) involves optimizing your website and its content for search engine results while improving the user experience.
This allows these optimizations to appear in Google’s 3-Pack, also known as Google’s Local Pack, Google Maps, and Apple Maps.
What are Local Organic Search Results?
Local organic search results are the blue links below the Local Pack that appear in state, county, town, or city search result pages.
What is Local SEO?
Local SEO optimizes your business location through Google’s 3-Pack and Google Maps.
What is Google’s 3-Pack or Google’s Local Pack?
Google’s local 3-Pack or Local Pack is a block of business listings that can show up in Google’s local organic search results with a map. It may also include sponsored listings, known as Local Service Ads or LSA Ads.
How can Local SEO help your business?
Local SEO can drive phone calls into your office from Google’s 3-Pack and Google Maps. These listings are high on the page and bring visibility to your business’s reputation through the number of reviews and ratings on your listing.
How Can Local Organic SEO help your law firm?
Local Organic Search Results can drive phone calls to your business. They drive more phone calls when Google 3-Pack listings are present and local service ads are absent.
What is On-Page SEO?
On-page SEO is optimizing a web page so that it shows up in search engine results.
What are On-Page SEO elements?
The most common on-page elements that are optimized are the page title, meta description, headline tags (also known as h1, h2, and h3), internal links, image alt text, Geo Location, Schema Markup, and much more.
What is Off-Page SEO?
Off-page SEO is building external, third-party website links, also known as link building. When topically relevant links are built, they help rank web pages for keyword phrases. In Local SEO, we also create business citations that link your firm’s location pages. These citation links help support your law firm’s location in Google’s 3-Pack and Google Maps, but they are a much weaker local ranking factor than in the past.
What is Technical SEO?
Technical SEO is the optimization of a website. It highlights issues that affect its overall performance.