Call Tracking & Marketing Attribution

How can call tracking provide marketing attribution for ROI?

Call tracking provides marketing attribution for ROI by showing exactly which traffic source led to a phone call, or form completion— allowing you to measure which marketing efforts are driving new cases to your law firm inside of Mycase, Clio and Lawmatics.

Our Fees

Monthly Management Fees: $195.00 + State Tax

One-Time Set Up Fee of $995.00 + State Tax

Please see our refund policy.

Multi-Channel Attribution

  • Tracks calls from:
    • Google Ads (PPC) – Google Ad Extensions)
    • Local Services Ads (LSA)
    • Organic search (SEO)
    • Page titles and meta descriptions
    • Social media ads
    • Google Business Profiles (GMB) (Local SEO)
    • Permanently Closed GMB Firm Locations
    • Attorney Profiles Under GMB
    • 3rd-Party Business Citations
    • Referral Channels
    • Email campaigns
    • Direct traffic or referral sites: lawyer directories etc.

CRM & Case Management Integration

  • Tools like MyCase, Clio, and Lawmatics can connect to call tracking platforms, letting you see:
    • Source of the lead
    • Conversion status (e.g., new case)
    • Revenue generated

ROI Reporting

  • You can calculate:
    • Cost per call
    • Cost per qualified lead
    • Cost per signed client
    • Return on ad spend (ROAS) from each channel

Call Tracking Visibility In Your Case Management Software

We can integrate call tracking across all your PPC campaigns, LSA Campaigns, your organic web pages, and Google Business profiles. Additionally, we can collaborate with Internet Brands to integrate across FindLaw, Super Lawyers, Law Info, and Abogados.

Integrated call tracking and lead attribution tied directly into your case management software, including Mycase, Clio, and Lawmatics.

Call Rail Call Tracking: The call tracking setup for this service is designed for a single phone number and location: your law firm’s Google Business Profile. The setup is in the firm’s name, and on the law firm’s credit card under Callrail. If you ever cancel our services, you can take your call tracking with you.

Signing Up and Canceling Our Services

Signing Up For Services

  • To sign up for any recurring service (subscription) or one-time service, please book a meeting by completing our contact form.
  • Choose a service in the interested service drop down list in the booking form.
  • Complete all require form fields, then click submit.
  • You will then be redirected to our calendar, where you can book a time and date for your meeting.

After our meeting if you want to move forward:

  • We will send you our related marketing service contract that requires your signature.
  • We will send you a quote which would include any one-time purchase service, and recurring service (subscriptions). Both the email and the quote that is attached to the email have links to pay for the services from our billing platform.
    • Once you sign up for a service, you are automatically registered in our billing platform.

Canceling A Service

  • You can cancel a recurring service (subscription) or a one-time service at any time through our billing portal.
  • To login to our billing platform ensure you use the email and password you established when signing up for our services.

Refund Information

Please see our refund policy.