How can call tracking provide marketing attribution for ROI?
Call tracking provides marketing attribution for ROI by showing exactly which campaigns, ads, keywords, or web pages led to a phone call — allowing you to measure which marketing efforts are driving real leads and revenue. Here’s how it works:
Multi-Channel Attribution
- Tracks calls from:
- Google Ads (PPC) – Google Ad Extensions)
- Local Services Ads (LSA)
- Organic search (SEO)
- Page titles and meta descriptions
- Social media ads
- Google Business Profiles (GMB) (Local SEO)
- Permanently Closed GMB Firm Locations
- Attorney Profiles Under GMB
- 3rd-Party Business Citations
- Referral Channels
- Email campaigns
- Direct traffic or referral sites: lawyer directories etc.
CRM & Case Management Integration
- Tools like MyCase, Clio, and Lawmatics can connect to call tracking platforms, letting you see:
- Source of the lead
- Conversion status (e.g., new case)
- Revenue generated
ROI Reporting
- You can calculate:
- Cost per call
- Cost per qualified lead
- Cost per signed client
- Return on ad spend (ROAS) from each channel
Call Tracking Visibility In Your Case Management Software
Integrated call tracking and lead attribution tied directly into your case management software, including Mycase, Clio, and Lawmatics.
We can integrate call tracking across all your PPC campaigns, LSA Campaigns, your organic web pages, and Google Business profiles. Additionally, we can collaborate with Internet Brands to integrate across FindLaw, Super Lawyers, Law Info, and Abogados.
Call Rail Call Tracking: The call tracking setup for this service is designed for a single phone number and location: your law firm’s Google Business Profile. The setup is in the firm’s name, and on the law firm’s credit card under Callrail. If you ever cancel our services, you can take your call tracking with you.
Our Fees
One-Time Set Up Fee of $1,595.00 + State Tax
Monthly Management Fees: $195.00 + State Tax
Signing Up and Canceling Our Services
Signing Up For Services
To sign up for any recurring service (subscription) or one-time service, please book a meeting by completing our contact form.
Choose a service in the interested service drop down list in the booking form.
Complete all require form fields, then click submit.
You will then be redirected to our calendar, where you can choose a time and date for your meeting.
Canceling A Service
You can cancel a recurring service or a one-time service at any time through our billing portal.
Refund Information
Please see our refund policy.
Reach Us Faster By Using The Contact Info Below
We are excited to talk about your law firm’s marketing challenges!
Call us today at (908) 655-6949, or visit our contact us page. You may also email us at: support@focusvisibility.com