Local SEO is crucial in the digital marketing landscape. It helps law firms enhance their online visibility and attract potential clients within their target geographical area. Local SEO focuses on optimizing a law firm’s website for specific regions, cities, or neighborhoods, allowing it to appear in local search results when potential clients are looking for legal services in their area.
Your ideal clients are currently searching for legal help in your city
If you’re not showing up in local search — especially in the Google 3-Pack — your competitors are taking those calls.
Local SEO influences Google’s Local Pack/Local 3-Pack, Google’s Local Finder, Google Maps, Google’s Knowledge Panel, and Apple Maps.
By incorporating local keywords, creating geo-targeted content, managing online reviews, and maintaining a consistent NAP (name, address, phone number) across all online platforms, law firms can enhance their local SEO efforts and actively connect with local clients seeking legal assistance.
Local SEO Benefits for Law Firms
Implementing local SEO strategies for your law firm can provide numerous benefits, including:
- Increased visibility: By optimizing your website for local search, your law firm can appear in Google’s local pack/Google Local 3-Pack, and Google Maps
- Targeted traffic: Local SEO tactics help attract targeted traffic, meaning your law firm will reach individuals actively searching for legal services in your region.
- Higher conversion rates: When your law firm appears prominently in local search results, you are more likely to attract potential clients ready to convert, resulting in higher conversion rates.
- Enhanced online reputation: Implementing local SEO strategies can help improve your law firm’s online reputation, making it easier for potential clients to trust your services and choose your firm over competitors.
- Cost-effective marketing: Local SEO is a cost-effective marketing strategy that can deliver long-term benefits to your law firm without requiring a significant investment.
Monthly Fee
Cost Per Month: $2,000 + State Tax per Location
Here’s what’s included in our Local SEO package:
- Local Keyword Research & Targeting -We identify high-intent, geo-targeted keywords your clients are actively searching for — and optimize your content to rank for them.
- Google Business Profile Optimization & Posting – We fully manage your GBP, including ongoing optimization and
- Reviews – We share best practices about getting reviews.
- 4 Monthly SEO Blog Posts – We create high-quality, geo-targeted content around legal topics your potential clients are searching for.
- Internal Linking Blog Posts to Service Pages – Every blog post includes smart internal links to your relevant practice area and location pages to strengthen topical authority and conversion paths.
- Indexation Support for Blog Posts – We ensure that every blog post is submitted and structured to be properly indexed by Google for maximum discoverability.
- 4 Monthly Press Releases (Linked to Blog Posts) – Each blog post is repurposed into a press release and distributed through high-visibility PR channels to earn local authority, with backlinks pointing to your blog content for additional SEO power.
- 4 keyword-rich Google Posts per month, each linked to the blog posts we create — driving traffic, engagement, and local authority.
- Monthly Map Embeds – We use Google My Maps to embed maps close to your law firm’s destination, to help digitally expand your territory.
- Local Citation Management – We audit and correct inconsistent business listings and build new citations across legal directories, local listings, and high-authority sources.
- Local Link Building – Ongoing acquisition of relevant, high-authority backlinks from local sponsorship opportunities, as well as niche legal sources to boost search rankings.
- Monthly Tracking & Reporting – Detailed reporting on local keyword rankings, GBP engagement, citation growth, traffic, and backlinks — so you see real, measurable ROI.
Signing Up and Canceling Our Services
Signing Up For Services
To sign up for any recurring service (subscription) or one-time service, please book a meeting by completing our contact form.
Choose a service in the interested service drop down list in the booking form.
Complete all require form fields, then click submit.
You will then be redirected to our calendar, where you can choose a time and date for your meeting.
Canceling A Service
You can cancel a recurring service or a one-time service at any time through our billing portal.
Refund Information
Please see our refund policy.
Reach Us Faster By Using The Contact Info Below
We are excited to talk about your law firm’s marketing challenges!
Call us today at (908) 655-6949, or visit our contact us page. You may also email us at: support@focusvisibility.com