Law Firm PPC Agency

PPC Campaign Setup Fees

Our initial pay-per-click (PPC) campaign setup is on the Google Ads platform and includes setting up to five (5) landing pages on your website with integration with Lead Pages.

We will create five (5) landing pages of copy with 800 words per page, from our legal copywriters.

Campaign Setup Fee Cost: $1,750 per channel. + State Tax

Lead Pages Costs To Your Law Firm

In addition, your law firm will pay Lead Pages monthly directly with your credit card for your landing pages. Review Lead Pages pricing.

Existing Campaigns From Other Agencies and Setup Fees

Do you have a campaign that is already set up from a current law firm PPC agency that you are leaving? We still require a setup fee, as we need to review and modify existing campaigns to adhere to best practices.

PPC Management Costs

Review the PPC management costs of Focus Visibility below.

Flat Fee PPC Campaigns

Monthly Fee of $3,000 + State Tax

Ad spends between $1,000 – $15,000.

This fee applies to multiple campaigns that do not exceed $15,000 in Ad spend per month. This can also include different types of campaigns.

Example: Google Search and LSA

We move to a percentage of Ad spend when campaigns collectively exceed $15,000 in ad spend per month. We will alert the law firm that the campaigns have exceeded the $15,000 ad spend threshold, and that the campaign is now converting to a percentage of Ad spend.

Additional Campaigns Multi-Channel Campaigns for Maximum Visibility

Your potential clients are searching across platforms. We build campaigns that span Google Search, Display, YouTube, Bing, and even social platforms—so your firm stays at the top of mind everywhere that matters. Additional campaigns require a setup fee for each additional channel. Campaign Setup Fee Cost: $1,750 per channel.

If you’re interested in advertising on additional channels beyond Google Search, please book a meeting with us today.

Percent Of Ad Spend PPC Campaigns

Monthly Fee of 25% of Ad Spend – Billed on the first of the following month.

Ad spends between 15K and 100K+

We revert to a flat fee model when the collective ad spend falls below $15,000 per month. We will alert the law firm at this time, as is due every month before services are rendered.

Ad Spend

Ad Spend is the money that you pay the platform you are advertising on, such as Google Search, Display, YouTube, Local Service Ads, Bing, and even social platforms.

These fees are paid directly from your law firm’s credit card to the platforms you are advertising on, and are in addition to any PPC Set Up Fees and PPC Management Fees.

Local Service Ads (LSA)

Our Local Service Ad Campaigns are stand-alone. LSA does not fall under additional PPC campaigns as it is based on a pay-per-call model.